Cell C asked us to create a new symbolic cultural entity for their employees. Something that would let their employees know and feel that they're a huge part of the business. We decided to communicate that employees make Cell C what it is. Literally. So, we came up with a Value Wall unlike any other. We recreated the Cell C logo, in collage form, with the pictures of each and every employee at every Cell C office in South Africa. The Value Wall would not only have the Cell C logo recreated with employee images, but it would also have the company's values, as an every day reminder to employees to strive to live out each and every value in the work place on a daily basis. That would be the new Cell C culture, in line with their CI and new branding.